News & Media > 8 Benefits of Creating Your Own E-Commerce for Your Business
8 Benefits of Creating Your Own E-Commerce for Your Business
Creating your own E-Commerce website or application is beneficial for your business. By owning your own independent online store, you can take full control of your e-shop from the design, the contents, the products listing, even promotions and marketing. Besides, you can also integrate the business system of your independent online store to ERP software (Enterprise Resource Planning) which will ease all your business workflow.
Here are 8 important benefits from creating your own E-Commerce store:
1. Freely customize your online store
Having your own E-Commerce store makes you able to freely edit and customize the store. You can edit the UI/UX design of both the website and the application of your online business store. You can also edit the theme and the background of your E-Commerce, matching it with your business brand to attract the customers. In third-party e-commerce such as Amazon or Shopify, you cannot freely customize your online store. Moreover, you also need to pass certain regulations to provide themes for your e-commerce online shop.
2. Cutting a lot of business expenses and get more revenue
Third-party or regular e-commerce such as Amazon, Shopify, eBay, etc, can cost a lot of your business expenses. In general, they have the regulation to give you fees for the store subscriptions, costs per products sold, as well as the administration fees that you MUST pay every month or per transaction. This system must cost your business a lot of money and revenue. By having your own E-Commerce website/application, you can sell the products directly by your own pricing system. It will help you save more revenue and a greater profits margin for your company/businesses.
3. No need to deal with complicated regulations
Third-party/regular E-Commerce also have important regulations or requirements to be fulfilled by the seller or the company. Certain regulations could be really complicated to follow, which will take time for the seller or the owner to sell their products. Requirements such as product licenses or compliances, business licenses, credit cards, limited product contents, and anything else will be complicated for developed businesses to grow. Therefore, creating your own E-Commerce website or application can be an effective solution to enlarge your digital businesses.
4. Only paying monthly or yearly hosting
By having your own E-Commerce website and application, you just need to pay monthly or even yearly hosting with the most affordable plan. This will absolutely reduce your business expenses, rather than using third-party/regular E-Commerce that needs you to pay more fees both for the subscriptions and other fees requirements. In every month or every year, you can see the differences in the costs of using your own E-Commerce store versus joining third-party/regular E-Commerce platforms.
5. Broaden sales channels
After having your own E-Commerce website and application, you have already upgraded your sales and marketing channels. You will have more channels to distribute your products or deliver your services. By optimizing your independent E-Commerce web and application, you will improve your sales output and get more revenue.
6. Promote your own E-Commerce store through Membership marketing
Since your own E-Commerce store can be easily managed, there are some profitable features that you can directly use, such as membership marketing. You can give vouchers, membership discounts, promotions, more structured e-mail marketing, etc., to your business/brands audiences. This marketing feature is interesting to the customers because it gives comfortability and trust between the business and the customers.
7. Enable to promote products/services using Google Ads and social media
Independent E-Commerce websites or applications can also be linked easily to use Google Ads and social media for the advertising method. In Google Ads, you can use your own E-Commerce websites or applications as the base to fill up your Search Engine Marketing contents or product listing ads. While in social media such as Instagram and Facebook, you can use the platform creatively to attract customers into your own E-Commerce online store. It’s flowing easier and convenient.
8. Enable to integrate with ERP and CRM software (can simplify your workflow)
By having your own E-Commerce store, you can simply integrate it with ERP and CRM Software to ease your workflow. The ERP software system can help you with broader tasks such as finance (the stream of the E-Commerce purchases and income), inventory management (automatically update the stocks after online orders), detail analytics and reporting, projects management, even human resources and job costing. Your own E-Commerce store also can store data of the customers which can be integrated smoothly into the CRM system, that can ease the sales and marketing objective such as longevity on customers relationship.
There are so many benefits that you can get by creating your own E-Commerce website and application. Logically, it will give you more revenue and less expenses for your own businesses. It is suitable for big, medium, to small businesses to have their own digital business channels.
If you are looking to create your own E-Commerce website and application, Prozparity Digital can help you. From creating your independent e-Shop, to integrating it into an ERP and CRM System, as well as inventory management, Prozparity Digital will provide it with the lowest costs of subscription hosting as possible.
Contact Us for free consultation, and we will discuss with you the solution that suits well for your businesses or services.